Google Ads for local businesses that need enquiries, calls and bookings
We help local businesses set up practical, conversion-focused Google Ads campaigns backed by landing pages, tracking and clear reporting. No guaranteed-leads nonsense.
When Google Ads makes sense
- You need enquiries this month, not in 3 months
- Your GBP is decent but you're stuck below the Map Pack
- You have a clear, profitable service to push
- You can answer calls and reply to leads quickly
- You have budget for ad spend AND management
- You're willing to test landing pages and offers
What we set up
Campaign structure
Tight, intent-driven ad groups. No 'kitchen sink' campaigns.
Landing pages
Dedicated pages built for one offer, one CTA, one action.
Tracking
Call tracking, form tracking, GA4 events — so you know what works.
Reporting
Clear monthly reports. Calls, forms, cost-per-lead, what we changed.
Example campaign types
Call-focused search
Mobile-first ads that drive calls directly from the SERP — ideal for trades, garages, plumbers.
Service-area campaigns
Geo-targeted by town/postcode for service-area businesses.
Local landing page campaigns
Dedicated pages per service or location, optimised for conversion.
Brand protection
Stop competitors bidding on your brand name and stealing warm traffic.
Important: Ad spend is paid directly to Google and is separate from our management fee. Ad performance depends on budget, competition, offer strength, landing page quality and tracking. We don't guarantee leads or ROI — we guarantee proper setup, clear reporting and honest advice.
FAQ
How much should I spend on Google Ads?
It depends on your industry, competition and goal. Most local businesses we work with start between £500–£2,000/month in ad spend, separate from management fees.
Do you guarantee leads from ads?
No. Ad performance depends on budget, competition, offer strength, landing page quality and tracking. We guarantee proper setup and clear reporting — not Google's auction.
Will my ads run forever?
Only as long as you fund them. Ads stop the moment your budget stops. That's why we always pair ads with GBP and SEO work.
Do I need a landing page?
For most local campaigns, yes. Sending paid traffic to a homepage usually wastes money. We can build dedicated landing pages as part of the work.
How is this priced?
Management is a separate fee from ad spend. See /pricing or build a custom quote.
Not sure if ads are right for you?
Start with a free audit. We'll tell you honestly.