Free template · printable
Free Google Business Profile Audit Template for UK Businesses
Use this simple 10-point audit to check your Google Business Profile, reviews, photos, services, website and local search foundations.
What this audit covers
Categories, description, services, hours, photos, reviews, posts, website link, local keywords and tracking. Each section has 3 checkpoints — 30 in total. Score 1 point per checkpoint, then multiply by 3.33 for a /100 score.
Who should use it
UK local business owners and marketing managers who want a quick, honest read of how strong their Google Business Profile actually is.
1. Business name & category accuracy
- Exact legal/trading name (no keyword stuffing)
- Most accurate primary category for core service
- 3+ relevant secondary categories
2. Business description
- Clear, plain-English description (no keyword spam)
- Mentions service area / specialism naturally
- Includes a clear value proposition
3. Services / products
- Every service listed with short description
- Prices added where appropriate
- Linked to relevant website pages
4. Opening hours
- Standard hours accurate and current
- Special hours set for bank holidays
- Hours match website footer & social profiles
5. Photos & media
- 30+ original photos (exterior, interior, team, work)
- Photos geotagged to business location
- Updated within the last 90 days
6. Reviews & replies
- 25+ reviews, average rating 4.5+
- Every review (positive AND negative) replied to within 7 days
- Consistent review velocity (2+ per month)
7. Google Posts
- At least one post per week
- Mix of offers, updates, events
- Each post has a clear call-to-action
8. Website link & landing page
- GBP links to relevant local landing page
- Landing page loads fast on mobile
- Phone number tap-to-call works on mobile
9. Local keywords & content
- Service area covered in website content
- Town / city named in titles & headings
- Local schema (LocalBusiness) on key pages
10. Tracking & enquiries
- Calls from GBP tracked or counted
- Form submissions tracked
- Monthly visibility insights reviewed
Example scoring bands
- 85–100: Excellent — focus on review velocity and competitor monitoring
- 65–84: Solid foundation — easy gains in photos, posts, services
- 40–64: Leaking customers — fixable in days, not weeks
- Below 40: Critical — you're invisible in the Map Pack right now
Want us to review this for you?
A UK consultant will score your profile and reply with a written audit within 24–48 hours.
FAQs
- How long does this audit take?
- About 20 minutes for a thorough first pass. Updating things you find will take longer.
- Do I need any tools?
- No. You can complete this audit with just your Google Business Profile dashboard and your website open in another tab.
- What's a good score?
- 70/100+ is solid. 85+ is excellent. Anything under 50 is leaking customers.
- What if I'd rather you do it?
- Submit the free audit form and a UK consultant will score your profile and email you a written breakdown within 24–48 hours.