Case studies

How we grow UK local businesses on Google

Real client results from our Google Business Profile and local SEO work, plus the audit frameworks we run on every new engagement.

Featured case studies

Anonymised deep-dives into recent client engagements — the challenge, what we changed, and the measurable outcome.

Restaurant · Richmond upon Thames

How a Richmond restaurant went from invisible to Top 3 on Google Maps

Jaflong Tandoori in Richmond upon Thames went from lost in the noise to ranking in the Maps 3-pack for 'Indian restaurant Richmond' within 6 weeks — and the phone hasn't stopped.

+212% Calls from GBP+88% Direction requests

Read case study Restaurant · Manchester

Independent restaurant: from invisible to fully booked weekends

An independent Manchester restaurant doubled direction requests and grew weekend covers after a full Google Business Profile reset and review system.

+180% Direction requests+92% Profile views

Read case study Trades · Leeds

Local roofer: 3x qualified phone enquiries in 60 days

A Leeds roofing company tripled qualified phone enquiries after defining service areas, building service-specific landing pages and standardising review requests.

3x Qualified calls/week+140% Map Pack appearances

Read case study Beauty · Birmingham

Beauty clinic: enquiry rate doubled without spending more on ads

A Birmingham beauty clinic doubled its enquiry rate by fixing site speed, simplifying the treatment menu and adding WhatsApp click-to-chat — no extra ad spend.

2.0x Enquiry rate1.4s LCP Mobile page speed

Read case study Catering · London

Jaflong Catering: from zero GBP presence to corporate enquiries inside 60 days

Jaflong Catering — a London-wide corporate catering arm of Jaflong Tandoori — went from no Google Business Profile presence to a steady stream of corporate enquiries after a full GBP setup, catering-specific category stack and first review pipeline.

Live & verified GBP setupFirst 8 collected Reviews (60 days)

Read case study

How we approach every engagement

These are the playbooks we run for new clients, by industry. Each one is adapted to the specifics we find in the audit.

Restaurant

Independent restaurant: visibility & reservations

Problem: Strong food, weak Google presence. Wrong primary category, no menu photos, sporadic reviews.

What we did:

• We reset the profile to the correct primary category
• We added 30+ geotagged photos
• We launched a review request flow at point of sale
• We scheduled weekly Google Posts for specials

Typical outcome: Higher profile views, more direction requests, steady review velocity.

Trades

Local roofer: enquiry growth

Problem: Phone barely rang. Profile was thin, no service area pages, no review system.

What we did:

• We defined the service areas properly
• We built service-specific landing pages
• We standardised review requests over SMS
• We added a before/after photo system

Typical outcome: More qualified phone enquiries from in-area searches.

MOT centre

Garage / MOT centre: profile clean-up

Problem: Inconsistent NAP, missing services, low photo count.

What we did:

• We cleaned NAP across web
• We listed all MOT and service variants
• We added vehicle / work photos
• We set up Google Posts for offers

Typical outcome: Stronger ranking for MOT-related queries in town.

Beauty

Beauty clinic: conversion improvement

Problem: Decent traffic, low enquiries. Slow site, weak booking flow.

What we did:

• We shipped a faster, mobile-first landing page
• We added a clear treatment menu and pricing
• We strengthened CTAs and added WhatsApp click-to-chat
• We tracked form fills end-to-end

Typical outcome: Higher enquiry rate from existing local traffic.

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