Jaflong Catering: from zero GBP presence to corporate enquiries inside 60 days

The challenge

Established kitchen brand running corporate catering as a B2B arm, with zero Google Business Profile presence. Invisible for 'corporate catering London', 'office lunch delivery London' and 'event catering [area]' searches — the exact terms buyers were using.

What we did

• Created and verified a service-area GBP for the catering arm (address hidden, service area set across Greater London)
• Set primary category to 'Caterer' with secondaries for 'Halal restaurant', 'Indian restaurant' and 'Buffet restaurant' to capture corporate buyer queries
• Built a structured services list — corporate lunch, office event, private dining, halal buffet, drop-off catering — each with a one-line outcome
• Uploaded a portfolio of 30+ corporate event photos and signature menu items, geotagged across London
• Designed a first-review pipeline: post-event email to the booking contact with a direct review link, no incentive
• Aligned the catering page on jaflongcatering.com with the GBP services list 1:1 for schema consistency

Takeaways for your business

• • B2B catering buyers search Google before they search supplier lists — a clean GBP captures bottom-funnel intent
• • Service-area GBP with hidden address is the correct setup for a catering operation without a public storefront
• • Aligning the on-site service list 1:1 with the GBP services list compounds ranking signals on both