Proof of process: what we check, fix and improve
We don't fabricate client results or invent rankings. What we can show is the exact process every business goes through — the same audit, the same priorities, the same fixes.
What a RankMyLocal audit looks like
Every free audit covers these eight areas. The written report is sent within 24–48 hours.
GBP completeness
Every core field — name, categories, services, hours, attributes, description, website link, booking link.
Categories & services
Primary category match, secondary categories, and individually-listed services with short descriptions.
Reviews
Count, velocity, average rating, response rate, time-to-response, and whether you're asking for reviews systematically.
Photos & media
Original photo count, geotag status, recency, cover/logo, and whether interior, exterior and team are all covered.
Website alignment
Mobile speed, conversion CTAs, NAP consistency, local landing pages and on-page SEO for your priority queries.
Local pages
City and service-area pages, internal linking, schema markup and whether your site backs up your GBP claims.
Tracking
GA4 setup, call tracking, form events, WhatsApp click events — so wins are measurable, not anecdotal.
Competitors
Top 3 local competitors benchmarked across the same checklist so you can see where they're ahead and where you can overtake.
Common issues we find
Across UK SMBs we audit, these are the patterns we see most often. If three or more sound familiar, your profile is almost certainly leaking customers.
- Wrong primary category (too generic, e.g. 'Restaurant' instead of 'Pizza restaurant')
- Services listed once at the top level instead of broken out individually
- Weak or keyword-stuffed business description that risks suspension
- No review request flow — reviews arrive randomly, not systematically
- No Google Posts in the last 30+ days
- No dedicated landing pages for the city or service area
- Slow, confusing mobile website with form-only contact
- Zero conversion tracking — calls and WhatsApp clicks are invisible
- NAP (name/address/phone) inconsistent across site, GBP and directories
- Q&A section unseeded — random users answering on the owner's behalf
Selected projects
Selected case studies connected to our operator-led local visibility work. Specific results vary by industry, location and competition.
How a Richmond restaurant went from invisible to Top 3 on Google Maps
Jaflong Tandoori in Richmond upon Thames went from lost in the noise to ranking in the Maps 3-pack for 'Indian restaurant Richmond' within 6 weeks — and the phone hasn't stopped.
Read the case studyIndependent restaurant: from invisible to fully booked weekends
An independent Manchester restaurant doubled direction requests and grew weekend covers after a full Google Business Profile reset and review system.
Read the case studyLocal roofer: 3x qualified phone enquiries in 60 days
A Leeds roofing company tripled qualified phone enquiries after defining service areas, building service-specific landing pages and standardising review requests.
Read the case studyBeauty clinic: enquiry rate doubled without spending more on ads
A Birmingham beauty clinic doubled its enquiry rate by fixing site speed, simplifying the treatment menu and adding WhatsApp click-to-chat — no extra ad spend.
Read the case studyExample audit report format
Example format only. Every audit is reviewed manually based on the actual business — numbers below are illustrative.
Visibility score
52/100
Top 3 biggest issues
- • Primary category is "Restaurant" — should be cuisine-specific
- • Only 11 reviews, no response to any of them
- • No Google Posts in 90 days, no Q&A seeded
Priority fixes (next 14 days)
- Update primary category + add 4 secondary categories
- Reply to every existing review in owner's voice
- Launch SMS review request flow at end-of-service
- Upload 20 geotagged photos covering food, interior, team
Recommended package
GBP Fix & Foundation — one-off, no retainer
Why this builds trust
- Clear diagnosis before any work is proposed
- Practical next steps in priority order
- No ranking guarantees, no fake testimonials
- Transparent pricing, bank transfer only
- UK-based support over WhatsApp and email
- Every change shown to you before going live
Get the same diagnosis for your business
Free, human-reviewed Google Business Profile audit within 24–48 hours.
Get my free audit