Local roofer: 3x qualified phone enquiries in 60 days
A Leeds roofing company tripled qualified phone enquiries after defining service areas, building service-specific landing pages and standardising review requests.
Local roofing contractor (anonymised), Leeds · Timeframe: 60 days
3x
Qualified calls/week
+140%
Map Pack appearances
+22
Reviews (60 days)
+18%
Avg. job value
The challenge
Profile barely ranked outside the immediate postcode. Service area was undefined, no dedicated landing pages, no consistent review flow.
What we did
- Defined the service area properly across postcodes the team actually covered
- Built dedicated landing pages per service: flat roofing, slate, leadwork, emergency repairs
- Standardised an SMS review request sent within 24h of job completion
- Added a before/after photo system updated weekly
- Aligned schema, NAP and service descriptions across site and GBP
"The phone was dead. Within two months we were turning work down and hiring a second crew."
Takeaways for your business
- • Service-area accuracy controls who actually sees your profile
- • One landing page per service beats one generic ‘services’ page
- • Review velocity matters more than review count
Want results like this for your business?
- Free 10-point GBP audit in 24–48h
- No 12-month lock-ins — cancel any time
- UK-based senior operator on every job
- Bank transfer only — no card on file
- Real fixes shipped, not slide decks
No card · 24–48h response · UK-based team
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