How a Richmond restaurant went from invisible to Top 3 on Google Maps
Jaflong Tandoori in Richmond upon Thames went from lost in the noise to ranking in the Maps 3-pack for 'Indian restaurant Richmond' within 6 weeks — and the phone hasn't stopped.
Jaflong Tandoori, Richmond upon Thames, London · Timeframe: 60 days
+212%
Calls from GBP
+88%
Direction requests
+340%
Profile views
Indian restaurant Richmond
Top-3 keyword
The challenge
Profile was incomplete with the wrong primary category, no Google Posts in 4 months, 34 reviews with zero owner responses, and the website wasn't linked. The restaurant was getting lost among the high-street chains.
What we did
- Fixed all 10 GBP core fields — description, hours, attributes, website link, booking link
- Switched primary category from 'Restaurant' to 'Indian restaurant' and added 8 supporting service categories
- Uploaded 30 geotagged photos covering signature dishes, interior, exterior and team
- Set up a weekly Google Posts schedule for offers, events and seasonal menu changes
- Responded to every existing review (positive and negative) in the owner's voice
- Built a Richmond-focused local service page on the website aligned to the GBP
"We were getting lost among the chains on Richmond's high street. Within 6 weeks we were appearing in the top 3 on Google Maps for 'Indian restaurant Richmond'. The phone didn't stop."
Takeaways for your business
- • Cuisine-specific primary category (not generic 'Restaurant') is the single biggest restaurant lever
- • Responding to old reviews — even years old — signals an active, owner-led profile
- • A Maps 3-pack ranking is worth more than any single ad campaign for an independent
Before, after & the Map Pack result
Illustrative reconstructions of the Google Business Profile state and the local search result that followed.
BeforeProfile at 35% completeness
Wrong primary category ("Restaurant"), no photos, no Google Posts in 4 months, 34 reviews with zero owner responses, website not linked.
After (6 weeks)Fully tuned, actively posted, reviewing fast
"Indian restaurant" primary + 8 supporting categories, 30 geotagged food photos, weekly Posts, every review replied to, booking link wired up.
The resultTop of the Map Pack for "Indian restaurant Richmond"
Within 6 weeks Jaflong Tandoori was ranking #1 in the Local 3-pack — driving +212% calls, +88% direction requests and +340% profile views from Google Maps alone.
Want results like this for your business?
- Free 10-point GBP audit in 24–48h
- No 12-month lock-ins — cancel any time
- UK-based senior operator on every job
- Bank transfer only — no card on file
- Real fixes shipped, not slide decks
No card · 24–48h response · UK-based team
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