Local SEO for trades in Birmingham
Trades live or die on local trust. Checkatrade and MyBuilder skim a percentage off every job — Google sends them straight to you for free. But only if your listing, reviews and response time are right. We work with trades across Jewellery Quarter, Digbeth, Selly Oak and the wider West Midlands area — fixing the Google Business Profile, growing reviews, and capturing the "roofer near me" searches that actually drive bookings.
What we usually find with Birmingham trades
- GBP with no service area set — invisible outside the immediate postcode
- Address hidden because you're a mobile business, but never marked as a service-area business
- No before/after photos despite doing visually impressive work
- Reviews on Checkatrade but not Google, where 'near me' searches happen
- Phone goes to voicemail during the day so leads die
How we fix it
- Service-area setup
Configure GBP as a service-area business with the right radius — every town and postcode you cover, properly listed.
- Photo library
Before/after sets uploaded with location captions. Galleries on the website organised by job type.
- Service & area pages
Pages for each combination that matters — 'flat roof repair [town]', 'emergency roofer [area]'. Honest, plain-English copy.
- Lead capture
WhatsApp button, callback form, response-time promise. Track which channel actually converts.
Searches we target across Birmingham
We optimise for Jewellery Quarter, Digbeth, Selly Oak, Sutton Coldfield and surrounding postcodes — not just the city centre.
Most trades we work with go from 1–2 reviews/month to 10+ within 90 days using our review request workflow.
Every client gets a live portal with Map rank, calls, direction requests and review trends. No vanity dashboards.
Frequently asked
I'm not on a shopfront — does GBP still work for me?
Yes. Mark the business as 'service-area' (no address shown), set the areas you cover, and you appear on Maps for searches inside that zone.
Should I keep paying Checkatrade?
That's your call. Most trades we work with reduce their spend on lead-gen platforms once organic Google calls become consistent — but it's a transition, not a switch.
How do I stop bad reviews?
You can't, fully. We help you set expectations, respond properly, and outweigh the occasional bad one with 50 good ones.
What about emergency searches?
We optimise specifically for them — 'emergency roofer near me' has different intent and different ranking factors. We build it into the strategy.
Do you build websites for trades?
Yes. Most trade sites are templates that don't convert. The £1,499 Website Bundle is purpose-built for trades — clear service list, gallery, instant call, area coverage.
See your Birmingham trades ranking — free
We'll send you a 5-minute audit of your Google Business Profile, your map rank in Birmingham, and the 3 fastest fixes — no card, no spam.