Be the local accountant Google recommends
Most small businesses still find their accountant on Google — usually a 'near me' search followed by a review check. If your GBP and reviews are thin, you're invisible at the moment of choice.
Typical searches we target
- • "accountant near me"
- • "small business accountant [town]"
- • "bookkeeper [postcode]"
- • "limited company accountant [city]"
- • "VAT accountant near me"
What's usually broken
- • GBP missing core services (Self Assessment, VAT, Payroll, Ltd accounts)
- • Generic 'we do accounting' copy with no service or industry depth
- • Tiny review count compared to local rivals
- • No specialist pages (e-commerce, contractor, landlord, hospitality)
- • Slow response time killing enquiries before you've replied
What we fix for accountants
Service-tagged GBP
All your services properly listed — Self Assessment, VAT returns, Payroll, Ltd company accounts, R&D claims. Each becomes a ranking signal.
Specialist pages
One page per industry niche you serve (contractors, landlords, e-commerce, hospitality). These rank for high-intent commercial terms.
Review pipeline
Year-end and post-onboarding review requests via email + WhatsApp. Most accountants never ask; the few who do dominate locally.
Fast-response promise
Make 'reply within 1 working hour' a visible promise on the site and GBP. Conversion lifts the moment prospects believe you'll actually answer.
Trust signals
ACCA / ICAEW / AAT badges, MTD-compatible software logos (Xero, QuickBooks, FreeAgent) placed where buyers actually look.
Where most accountants owners start
Every engagement starts with a free audit so we recommend the right package — not the biggest one.
FAQs from accountants owners
›We mainly get clients by referral. Is Google SEO worth it?
Referrals stay your strongest channel — but Google gives you a second one. Most referred prospects still Google your firm before booking; a strong GBP and reviews close them faster.
›Should each office have its own GBP?
Yes — one verified GBP per physical office. Virtual offices and PO boxes can get flagged by Google and aren't worth the risk.
›Can you help us rank for 'contractor accountant'?
Yes — specialist niches like contractor, landlord and e-commerce accounting have high commercial intent and lower competition than generic 'accountant near me'.
›Will you write the technical tax content?
We write the structure and lead copy. You sign off the technical accuracy — we never publish tax advice unsigned.
›Do you work with single-partner firms?
Yes — most of our accountancy clients are 1–10 person firms. The playbook actually works best at that size.
›What about compliance and AML on the website?
We build clean, compliant footers and policies. Your AML responsibilities don't change — but we won't ship a site that creates new risk.
More qualified enquiries from people who already trust you because Google does.