Fill your trial slots from local Google searches
Most PT and gym leads come from Google searches in a 1–3 mile radius. If your GBP, reviews and trial offer don't match how locals actually search, you're losing them to chains running half the marketing.
Typical searches we target
- • "personal trainer near me"
- • "gym [postcode]"
- • "PT [town] weight loss"
- • "women only gym [area]"
- • "strength training [city]"
What's usually broken
- • Instagram-only marketing — invisible on Google
- • GBP missing categories (Personal Trainer vs Gym vs Fitness Studio)
- • No trial offer above the fold
- • Reviews from members but not from PT clients specifically
- • Class timetable hidden behind a PDF download
What we fix for pts & gyms
Right GBP category
Personal Trainer, Gym, Fitness Studio and Women's Health Club are all distinct categories with different ranking behaviour. We pick the right one and stack the secondaries.
Trial offer landing page
One page, one CTA, one trial offer. We test the offer (free week vs free PT session vs £1 trial) and ship the winner.
Review-by-result
Review requests after milestone results (first stone, first PB, 30-class anniversary) get answered. We systemise the asks.
Class timetable on-page
Live HTML timetable on the site — never a PDF. Search engines and prospects both need to read it.
Local long-tail content
Pages for 'PT for postnatal mums [area]', 'strength gym [town]', 'over 50s fitness [area]'. Low-volume, very high intent.
Where most pts & gyms owners start
Every engagement starts with a free audit so we recommend the right package — not the biggest one.
FAQs from pts & gyms owners
›Most of my clients come from Instagram. Why bother with Google?
Instagram brings you discovery. Google brings you the people who've decided they want a PT this month and are searching now. Different funnel, both needed.
›Should each trainer have their own GBP?
Self-employed PTs operating independently — yes. Trainers employed by a studio — no, the studio's GBP covers them.
›Can you help fill a specific class?
Yes — class-specific landing pages plus targeted GBP posts. Works particularly well for under-filled off-peak classes.
›Do reviews really shift PT enquiries?
Massively. PT is high-trust, high-vulnerability — reviews from people who look like the prospect close the sale faster than anything else on the page.
›What about chain gym competition?
Chains are weak on local-specific GBPs. Independents who set up properly per neighbourhood routinely outrank them.
›Will Google Maps work for online coaching?
Less — online coaching is a national SEO play, not a local one. We'll be honest in the audit about fit.
Local searchers ready to sign up. We get them through your door.