Be the first call when a boiler fails
Plumbing and heating is pure emergency-intent search. Whoever shows up first with reviews, a phone number and a clean GBP wins the call — and the call wins the job. Everything else is secondary.
Typical searches we target
- • "emergency plumber near me"
- • "boiler repair [town]"
- • "gas safe engineer [postcode]"
- • "leak repair [area]"
- • "new boiler installation [city]"
What's usually broken
- • GBP set as 'storefront' instead of service-area business
- • No clear list of services (boiler repair, installs, leaks, power flushes)
- • Gas Safe number missing from GBP and website
- • Review velocity stuck — apprentices forget to ask, customers forget to leave them
- • Phone number not click-to-call on mobile — biggest single conversion killer
What we fix for plumbers & heating
Service-area GBP
Set up properly as a service-area business with your real coverage radius. Wrong setup type is the most common reason plumbers don't show in the 3-pack.
Service breakdown
Every offer listed individually: boiler repair, new install, leak detection, power flush, landlord gas safety. Each is a separate search query you can rank for.
Gas Safe trust signals
Gas Safe number and badge on every page, in the GBP, and on review request messages. The single biggest trust accelerator in this category.
Review automation
Job-completion SMS / WhatsApp template that gets you a review request out within an hour of finishing. Velocity matters as much as count.
Click-to-call everywhere
Phone number above the fold, sticky on mobile, with proper tel: links. Most plumbing prospects book within 60 seconds of finding you.
Where most plumbers & heating owners start
Every engagement starts with a free audit so we recommend the right package — not the biggest one.
FAQs from plumbers & heating owners
›Is Google SEO worth it for emergency plumbing?
Especially worth it. Emergency searchers don't compare 5 firms — they call the first one that looks legitimate. Showing up first with reviews is the entire game.
›Should I run Google Ads as well?
For emergency boiler work, yes — paid plus Maps is the strongest combination. We can quote ads as an add-on.
›Can you help us rank for new boiler installs?
Yes — and it's a higher-margin keyword than emergency repair. Different page, different review request angle.
›How do reviews come in for one-off emergency work?
With a tested follow-up flow. The hardest part is asking; we systemise it so your engineers don't have to remember.
›Do you work with one-van plumbers?
Yes — most of our heating clients are 1–5 vans. The economics work very well at that size.
›What about landlord gas safety certificates?
Great target keyword — high intent, recurring, often becomes a maintenance contract. Worth its own landing page.
The Map Pack picks who gets the call. We get you in it.